World IA Day 2023
A global conference about information architecture
March 4th, 2023 - Zürich, Switzerland
Orientation and wayfinding
Wayfinding is a fundamental human activity and an integral outcome of good information architecture. It helps us to know where we are and to recognize where we could go. Having many choices can be an opportunity, but it can also cause anxiety. Therefore, we are in need of wayfinding systems that support us on our journey.
Information architecture gives us ways to understand, filter out the noise, and focus on the important parts to help us get our bearings. It creates environments that are accessible, sustainable, and extensible. All in all, information architecture empowers us to find our own way in our own time by considering our experiences, expectations, and situations.
WIAD Switzerland sincerely thanks our sponsors for supporting our mission and making the Annual Conference possible!