Noz Urbina
Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s known as a pioneer in audience journey mapping and adaptive content modelling for delivering personalised, omnichannel experiences. Noz is co-founder and Program Director of the OmnichannelX.digital podcast and knowledge hub. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.
In 2013 he founded Urbina Consulting, whose international team works with the world’s largest organisations and most complex content challenges. Together they assist brands developing or improving their content strategies, doing user research, managing tool selections, delivering training, and guiding implementations. Clients include Eli Lilly, Johnson & Johnson Pharmaceuticals, Microsoft, Sanofi Vaccines, Mastercard, Barclays Bank, Roche, and many more.
About the talk
13:30 – 17:30
Design AI Prompts and Workflows to Improve User Journeys (Workshop)
AI is the biggest change to our domain since its creation. However, it can also be a tool to help you plan for change. In this workshop, we’ll dive deep into the art and science of designing AI prompts and workflows to unblock your productivity, spur creative ideation, and facilitate planning of content experiences in this dynamic market.
Through live exercises, using an AI-powered persona and journey mapping methodology proven with some of the world’s largest brands, you’ll learn how and where you can insert AI into your work. We’ll look at how to architect multi-prompt, multi-AI workflows to integrate these new technologies into your processes and build faster and richer journey and concept maps.
In this workshop you will learn how to:
- Leverage AI at different points in the IA lifecycle.
- Accelerate customer-centric content design (especially for multiple channels) with AI personas.
- Easily configure Generative AI for various tasks.
ChatGPT access with a paid account is required.
Venue: Zeix AG, Badenerstrasse 65, 8004 Zürich