Friday, February 21 2020

13:30 – 17:30

Architecture Walk – «Sensing Bodies, Sacred Spaces»

Dan Klyn takes us on a walk to explore how understanding is a function of the situatedness of human bodies, material, and equipment in space. Read more

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Dan Klyn
Information Architect at The Understanding Group


Architecture Walk – ends at Toni Areal

18:00 – 21:00


The legendary Fondue-Dinner at Frau Gerolds Garten

Saturday, February 22 2020

10:30 – 11:00


11:00 – 11:25

Start and Welcome to WIAD 2020

11:25 – 11:50

Hertje Brodersen (DE) – It’s Not Simple, Stupid! Dealing with Complex Systems and Wicked Problems

Our toolbox is full of shiny new things. We know our interaction patterns by heart, map journeys in our sleep, build design systems… Read more

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Hertje Brodersen
Design Strategist / UX Consultant at

11:50 – 12:15

Lara Portmann – The impact of IA: language, structure, and privilege in our work

As information architects, we deal in categorising information and using language to give meaning to the categories we create. Read more

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Lara Portmann
Content designer at Nothing AG

12:15 – 12:30

Tim Schoch – Validate your Navigation efficiently

Validating your navigation architecture is getting easier with the new generation of Session Recorders. They provide most insights that an… Read more

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Tim Schoch
Freelance UX Designer at

12:30 – 13:45

Break – Lunch

13:50 – 14:15

Patrick Labud – The hunt for the IA element

Let’s go and hunt down the IA element. Also quite common the IA element is good in hiding in our daily lives, blending… Read more

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Patrick Labud
Senior UX Consultant at BBV

14:15 – 14:40

That tool that shaped the Interaction architect in me

Gilles believes in the need to make tools that integrate more intimately with the work of the designer. For the last year, he has been… Read more

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Gilles Demarty
User Experience Architect

14:40 – 14:55

Samantha Freedman – 10 Tips for mastering Global Navigation (in digital product design)

It’s impossible to have a successful digital product if users can’t find any of your features! Let’s cover mental models, usability, and how… Read more

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Samantha Freedman
UX Designer @ Google YouTube

14:55 – 15:10

IA from Outer Space

Nathalie and Martin came into contact with the IA element in the MAS HCID at the HSR and would like to show you… Read more

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Nathalie Kellenberger
Senior Software Engineer/Consultant

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Martin Spichiger
Requirements Engineer & UX Designer

15:10 – 15:40

Break – Coffee

15:40 – 15:55

Christoph Dubs – The user thinks, but who controls? Information is a matter of interpretation

The information is created in the head of the user. What he understands is not always what we want. And what… Read more

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Christoph Dubs
Strategist, UX Designer

16:00 – 16:45

Dan Klyn – Warm Understanding (Keynote)

Richard Saul Wurman invented the field of information architecture, and has worked for more than 60 years at the intersection of structure and complexity... Read more

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Dan Klyn
Information Architect at The Understanding Group

17:00 – 18:00

Füürabebier & Goodbye