Friday, March 3 2023

13:00 – 17:00

Workshop on-site: Moving Thru Mixed Realities

A workshop on designing for hybrid and mixed realities. Using both play and physical exploration of places, this workshop first provides a human-centered model for design from both personal and… Read more

Photo of Alastair Somerville

Alastair Somerville,
Sensory design consultant, Acuity Design

Saturday, March 4 2023

11:15 – 12:00

Successful Journeys – an ABCD of Wayfinding (keynote)

Journeys and maps are important to good UX and Service Design. Still, so many of us feel lost in both physical and digital places. Read more

Photo of Alastair Somerville

Alastair Somerville,
Sensory design consultant, Acuity Design

12:00 – 12:30

When are we there? – The Guide: spatial information and geographical data along a time axis

How can different geographic information systems be made accessible in such a way that hikers can derive the greatest benefit from them? How can we… Read more

Photo of Alexandra Papadopoulos

Alexandra Papadopoulos,
UX-Designer and Developer, Garzotto GmbH, Winterthur.

13:30 – 14:00

Designing environments: How wayfinding, visual design, and IA shape our experience (keynote)

Photo of Leah Ferguson

Leah Ferguson,
Senior Design Specialist (Experience Design), HOK

14:00 – 14:30

A different perspective: Using simulation modeling to find the way to knowledge

The complex ecosystems in which people, processes, and things exist mean that decision-making is difficult due to limited understanding of the underlying causes… Read more

Photo of Eugen Rodel

Eugen Rodel,
Senior research associate at the Lucerne University of Applied Sciences and Arts

14:30 – 15:00

Where is Platform 9¾? Wayfinding in Swiss Railway Stations.

When you are travelling to unknown realms, wayfinding and orientation are a crucial part of your journey. The Swiss Federal Railways (SBB) provide maps, situation… Read more

Photo of Philipp Murkowsky

Philipp Murkowsky,
UX Expert Puzzle ITC GmbH, Bern

When you are travelling to unknown realms, wayfinding and orientation are a crucial part of your journey. The Swiss Federal Railways (SBB) provide maps, situation… Read more

Photo of Helene Howald

Helene Howald,
UX Architect SBB AG - Customer Information, Bern

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